When considering a creative agency like Cincy Social the number one question to ask yourself is “What do I want to create… and how will it impact my brand and bottom line?”

There are two parts to this equation: The Marketing x The Creative = The Return on Investment. FIX-11, removed line, see content/journal/_diff.md

When the marketing strategy is clear, the creative can really shine… and that’s where we come in. We do a lot of corporate interviews, multicam shoots, podcasts, organic social ads, and more. The one thing that creates a cohesive energy between all formats is the way we approach the creative process.

What’ makes good creative and why does it matter?

Good creative evokes a very specific emotion, energy, and intentionality in the viewer. When the power of the creative asset aligns with the values and vibrations of the right audience a magical thing happens…Awe.

Awe in the viewer, creates a sort of magnetic attraction to the brand. A temporary pause in time. A moment of wonder in a dull day. A causeless sense of happiness.

We shot a simple “walk and talk” for a global service provider that was in need of some “wow factor” in their video & socials. We wanted to create a refined, elevated yet simple look that would draw in the right audience (high-level decision makers)

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These casual bystanders here become part of the video in this organic moment.